Uncomfortable Office Moments
September 16, 2008 Steelcase News
It can be a bit depressing when the news headlines are lead by the story of another large investment bank filing chapter 11. Rather than focus on the negative I thought we’d have some fun by looking back at one of Steelcase Store’s marketing campaigns from November/December 2007.
The Uncomfortable Office Moments campaign highlighted how Steelcase is bringing comfort back to the workplace with its innovative, ergonomic, and just plain comfy office chairs. Playing off the concept of comfort we asked visitors to our site to share their most uncomfortable office moment by building an office pictograph. The response was overwhelming as we received 600+ submissions over the course of a month. If you browse the gallery you’ll see that some people spent some serious time working on these.
There is a voting function on the site that let our visitors rate the pictos. Unfortunately there wasn’t a weighting or a minimum vote requirement (meaning one 5 star rated picto was sorted ahead of a picto with one 4 star and forty-nine 5 star ratings). For that reason our team decided to make it even more unscientific by presenting our Steelcase Store Staff Top 10 Pictos. Most of ours fit the theme of the contest and could be classified as “uncomfortable office moments” but some of them are just plain creative and fun.
The drawing for the free Leap chair is over but if you think you’re creative you can still create your own uncomfortable office moment and then try and rate it into the top page of the gallery. We’re a little slower on the approval process now that the campaign is over but we’ll still typically approve and publish your picto within a day or two of submission.
See our top picto above … and numbers 2 – 10 (in no particular order) below:
Comments