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Packaging as an innovation?

December 16, 2008 Consumer Products, Design, Environmental, Trends

Lamp that was the gift box used to send a bottle of wine.
Lamp that was the gift box used to send a bottle of wine.

Have you thought of packaging as a unique innovation? Well, here are three examples of companies that are treating packaging as a differentiating factor. Not only does this help reduce the products’ impact on the environment, in some cases, the products are enhanced as a result of this improvement.

  • Are you a fan of Extra chewing gum? If so, maybe you’ll soon notice nifty new packaging. This concept created by Kyle Gati eliminates the need for the celephane wrapper and utilizes recycled paper and eco-friendly adhesives for the new boxes concept.

  • Have you purchased a laptop lately and noticed the incredible amount of packaging needed to prevent shipping damage. Then purchased a carrying case for the same reason…to prevent damage. Think maybe these two needs could be combined? Well, so to does HP.

  • And the best for last…wine with a gift box that turns into a lamp. Seriously. Cava, a Spanish champagne, from Ciclus ships in a gift box from that, with just a few steps, turns into a fully functioning, attractive lamp. I want one.

    • I’m sure we’ll continue to see a reduction in packaging as this environmental movement continues. Have you come across similar examples? Please share…

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