So how many of you have ever spent more time opening a toy package than you spent in assembling the toy afterwards? Or you find yourself with the kitchen steak knife in hand, the junk drawer scissors cast aside, as you piece, puncture and wrip at that dreaded plastic clamshell package, long past the point where you care whether you damage the product inside?

That consumer frustration has lead to the introduction of numerous tools for opening packages without the frustration outlined above. There is the As See on TV Pyranna, the One Open-sezz-me Plastic Package Opener that claims it cures “wrap rage” or the abysmally rated Package Shark Pro Opener with Bonus Scissors.

Then there’s the approach taken by Amazon.com: frustration free packaging. Like a good doctor that treats the cause rather than masking the symptoms, Amazon is going to the heart of the problem. As their FAQ says:

We work directly with manufacturers to box products in Frustration-Free Packages right off the assembly lines, which reduces the overall amount of packing materials used.

That means they are also not creating waste by throwing away the original packaging and re-packaging the items. And the scope of their plan is impressive:

This is just the beginning of a multi-year initiative. It will take many years, but our vision is to offer our entire catalog of products in Frustration-Free Packaging.

While I wouldn’t qualify Steelcase and the Steelcase Store as innovative when it comes to our packaging I do hope you’ll find our packaging to be “frustration free. Some strong hands or a basic utility knife will probably do the trick on your next Leap chair purchase. Although I admit that i just might have to add the Zibra-ZPCOPEN-OR to my Christmas wish list.

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